Ad
Ad
Ad
Author

Tasnim Zarrin Sabbir

Browsing

The future is already here. There has been a full-on video revolution year for marketers. 

Without a question, video marketing is one of the recent additions to our marketing toolkit. You may still have doubts. Is it truly worth it to think about using videos to market your brand? Do you have the necessary resources to generate video content? 

The answer is simple: Yes, it’s worth it. Video is one of the most powerful and successful digital marketing techniques available, not simply because everyone is doing it. Here are three reasons why you should start using video marketing now. 

1. Video Shows Great ROI

Given the fact that video creation is not the easiest nor the cheapest operation, it pays off. Furthermore, online video editing tools are evolving all the time and becoming more affordable. Even your phone is capable of producing great video content. 

Another plus is that your videos do not need to be flawless. It’s all about the content! People are most turned off by videos that do not effectively describe the product or service. It didn’t matter as much whether the product was of low quality or had a bad design. So it’s fair to say that content is like pizza – when it’s bad, it’s still pretty good!

2. Video Builds Trust

Through video marketing, you can attract customers’ attention, create interest, and deepen your relationship with them. . People are more likely to be engaged and have their emotions stirred by video than any other content.  

When it comes to the audience, YouTubers have emerged as the most potent social media influencers for promoting your brand. As a result, if you’re serious about content marketing, you need to also be serious about video.

Promotional videos can also help to build trust. Some customers are still wary of purchasing goods and services via the internet due to concerns about fraud and cheating. Effective marketing videos, on the other hand, showcase your items in a conversational way. Customers stated that videos provided them with greater confidence to buy online. 

3. Google Loves Videos

Visitors will spend more time on your site if you use videos. As a result, more exposure creates trust and informs search engines that your site has valuable material. Moovly provides us with numbers: If you have a video integrated on your website, you’re 53 times more likely to rank #1 on Google. Since Google acquired YouTube, the number of influence videos have on your search engine ranking has increased significantly.

Make sure to optimize your videos on Youtube for SEO. Make sure your YouTube videos are SEO-friendly. Make titles and descriptions that are intriguing. Include a link to your company’s website, products, and services. Provide a path for potential clients to take the next step. Also, to promote even more activities, look into the realm of interactive videos.

Bottomline 

Video marketing is becoming more popular and affordable. Video usage is increasing due to technological advances, but it’s also because it’s simple to share across the world. Creating marketing videos for your brand involves both creativity and an understanding of human psychology. The combination of these elements enables true advertising miracles at a low cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And that is precisely the goal of video marketing!

Let’s face it, getting the attention of your target audience isn’t easy in today’s marketing environment. 

The concept of viral content is a modern enigma. It might appear as though videos of singing babies or fascinating deep-dive profiles of Instagram influencers suddenly gain millions of views. When it comes to viral material, there is frequently an unexplainable element of luck and timing, but for the most part, it boils down to planning, thinking, and attention to detail.

Here are four tips to create content that goes viral:

1. Know your audience

Successful content is entirely dependent on your audience and how they respond to it. 

The first step to “virality” begins with your audience. Understand why your followers follow you, understand their background, then deliver posts that fulfill what they’re looking for. It’s hard to grow an audience without first establishing your brand and deciding the sort of follower you want to attract. Determine your desired niche or area of expertise, such as industry expert, social media maven, or brand influencer.

It’s hard to grow an audience without first establishing your brand and deciding the sort of follower you want to attract. Determine your desired niche or area of expertise, such as industry expert, social media maven, or brand influencer. 

2. Find a great hook

When it comes to social media, people want to know upfront what they’re looking at. 

People will see your title and choose whether or not to click through. Include precise and actionable information in your headline to make it more appealing. Use a statistic in your headline or inform people how many tips they will receive. 

People actively seek out information that guarantees a reaction because we know that if we respond, others will most likely react as well, ensuring that your shared content receives guaranteed views and likes.

3. Create content worth sharing

Another way to create viral content is to write content that people can relate to. Once you’ve captured the attention of your audience, you must deliver on the emotion or content promised in your hook.

People watch silly cat videos on the internet because they feel something when they watch them – a sense of levity in a chaotic world, a connection to a cherished pet, or just the opportunity to chuckle. The video of a cat about to pounce isn’t life-changing, deep, or even somewhat significant, but it does evoke emotion.

The most current trend in internet content is toward authenticity, which acts as an emotional hook in and of itself. After the audience complained that they didn’t want to see picture-perfect versions of life, the Influencers or content creators are now sharing about their hardships, life lessons, and day-to-day lifestyle

Their content is effective because people can connect with and relate to it, and they believe that others in their networks will as well. This is how content becomes popular: the creator understands what their audience wants to see and delivers it in a way that encourages the audience to share it.

4. Make it visual

The packaging of everything needs to be pretty, isn’t it? Can you imagine the value of video if a static image is worth a thousand words? 

Many industry professionals propose producing video content across social media networks to promote engagement lately. You might believe that making a viral video is risky, but there are a few things you can do to help your content take off. 

To begin, keep in mind that longer isn’t always better when it comes to videos. The majority of individuals use mobile devices to access social media. This indicates that people are probably on the go or multitasking while watching your video. The key to a good video is to quickly hook viewers with an engaging title or thumbnail image, and then to end the video before they are bored.

 

Bottomline

In today’s oversaturated digital market, making viral content is more difficult than ever. A great social media post requires a combination of attention to detail, planning, and chance. A solid hook, good content, and an awareness of what your audience wants to see are the three components of viral content. 

How you approach social media now should be an extension of yourself — an extension of who you are. Don’t try to be something or someone you’re not. Don’t try to hack the algorithm. Just show up as your true authentic self and watch what happens.

 

Social media has progressed from a social networking tool to a strong marketing platform over time. Globally, social media has over 4 billion users. A typical social media user spends around 2 hours and 22 minutes each day on social media sites. 

In other words,  if used properly, those 2 hours and 22 minutes each day offer a tremendous chance for your company to raise brand awareness, increase traffic, increase sales, and improve overall conversion rates. 

But what is it about social media that makes all this possible? Let’s find out. 

1. Social Media Helps Grow Your Reach

One of the most significant advantages of using social media is that it allows you to reach a larger audience in a short amount of time. Reportedly, 90% of all marketers believe that social media marketing has enhanced their company’s visibility. In addition, 70% of business-to-consumer (B2C) marketers have used Facebook for successful lead generation. This demonstrates how crucial social media can be for your company. 

Here’s how it works:

You have to keep your social media approach constant. This involves actions like sticking to a publishing schedule, connecting with your followers through likes, shares, and comments, and utilising relevant hashtags. This will help your brand become more visible. As a result, people will begin to recognise you and when people identify your brand, they begin to trust you as well. 

2. Social Media Helps Attract Traffic to Your Website

If you want people to visit your website, you need to let them know about it first. 

People won’t visit your website unless something attracts them  – i.e. unless they find it organically. The issue is that organically attracting traffic does take time. So, if your company is new, you’ll need to think of alternative strategies to market and promote it. Fortunately, social media can assist you in this endeavour. The best part is that with a single click of a button, you can reach out to thousands of individuals at once. Not only that, it works for different platforms outside of social media such as, you can create amazing material for your website, blogs, video sites and share it with your audience using social media. This will help you in expanding your reach, for example, the more readers you have, the more visitors your blog will receive. 

3. Makes Relationships with your Audience Stronger

Another advantage of using social media is that it allows you to form relationships with your target audience. You can use it to connect with your audience on a more personal level and to establish trust with them. 

Most of the time, your audience only gets a sense of your brand through the material you provide- they perceive it through the company’s lens. As a result, your audience has no emotional relationship to your business. You can leverage social media to humanise your brand for your audience. Humanizing your brand can help maintain a positive relationship between company and consumer. This will help customers connect with your company. 

Most companies, for example, do not provide their behind-the-scenes experiences for their customers. Offering a behind-the-scenes look at your company might help them better understand your brand. You can use this opportunity to introduce your workers to the audience, offer them a tour of your business, or demonstrate how you work. All of this helps your audience get to know the individuals that work in your company and how things work.  

Key Takeaways

Social media is no longer just about social networking. It has evolved into a huge marketing platform that can help your business grow and succeed. Marketers now use social media to generate brand exposure and leads. 

Social media marketing should be a substantial part of every marketing strategy. What now? Convinced? Then make a social media plan so you can get out there and start posting! Not sure where to get started? Give us a call today.